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oOh!media and Grand Print Services win OMA awards

oOh! Creative Production and Grand Print Services have won awards in the Outdoor Media Association’s Creative Collection competition for the third quarter 2019. 

 satc intrastate
   oOh! Creative Production's South Australian Tourism Commission ad

“This quarter’s entries were dominated by strong, visual campaigns using context and environment creatively,” said OMA CEO Charmaine Moldrich. “We are seeing more and more that consideration of format plays an important part in being noticed, whether it is large or small format, or within certain environments such as retail and transit. Kudos to the creatives who are thinking laterally about the Out of Home channel and using it to its full potential.”

oOh! Creative Production won Best Use of Multi-Format category for the SATC—Intrastate (within SA) winter campaign for the South Australian Tourism Commission (pictured above).

paco rabanne

Grand Print Services, located at Kiama on the NSW south coast, printed the winner in the Innovation in Out of Home category for the Paco Rabanne Million X Pac Man campaign for Puig/Paco Rabanne (pictured above).

The quarter three 2019 awards attracted 22 submissions from OMA members including: JCDecaux, oOh!media, and QMS Media. Campaigns were judged across four categories: Big, Bold, and Bright; Best Use of Multi-Format; Best Use of Digital; and Innovation in Out of Home

Guest judges included: Joe Copley, Director—Partnerships, Seedooh; Adam J Francis, Founding Partner and Executive Creative Director, AJF GrowthOps; and Chiara Greyling, Product Marketing Specialist—New Zealand, JCDecaux.

“It was inspiring to see how all of the entries stepped beyond what I would think of as traditional use of Out of Home,” said Francis. “The winners showcased the unique strength of Outdoor in communicating big ideas, simply and effectively in concert with their environment.

The winners were:

Big, Bold, and Bright

ebay flinders small 3382

Campaign: Get Brand New. Get it on eBay Advertiser: eBay

Creative agency: eBay, FEED

Media agency: MediaCom

Printer: N/A

 

Best Use of Multi-Format

Campaign: SATC—Intrastate (within SA) winter campaign

Advertiser: South Australian Tourism Commission Creative agency: TBWA

Media agency: Wavemaker SA 

Printer: oOh! Creative Production

 

Best use of Digital

google multiapp local

Campaign: Google Multi App Advertiser: Google

Creative agency: R/GA Media agency: PHD

Printer: N/A

 

Innovation in Out of Home

Campaign: Paco Rabanne Million X Pac Man Advertiser: Puig/Paco Rabanne

Creative agency: Puig/Paco Rabanne and JCDecaux Creative Solutions

Media agency: Starcom (NSW) 

Printer: Grand Print Services

 

The OMA represents most of Australia's outdoor media display companies and media display asset owners.