oOh! Creative Production and Grand Print Services have won awards in the Outdoor Media Association’s Creative Collection competition for the third quarter 2019.
|oOh! Creative Production's South Australian Tourism Commission ad|
“This quarter’s entries were dominated by strong, visual campaigns using context and environment creatively,” said OMA CEO Charmaine Moldrich. “We are seeing more and more that consideration of format plays an important part in being noticed, whether it is large or small format, or within certain environments such as retail and transit. Kudos to the creatives who are thinking laterally about the Out of Home channel and using it to its full potential.”
oOh! Creative Production won Best Use of Multi-Format category for the SATC—Intrastate (within SA) winter campaign for the South Australian Tourism Commission (pictured above).
Grand Print Services, located at Kiama on the NSW south coast, printed the winner in the Innovation in Out of Home category for the Paco Rabanne Million X Pac Man campaign for Puig/Paco Rabanne (pictured above).
The quarter three 2019 awards attracted 22 submissions from OMA members including: JCDecaux, oOh!media, and QMS Media. Campaigns were judged across four categories: Big, Bold, and Bright; Best Use of Multi-Format; Best Use of Digital; and Innovation in Out of Home
Guest judges included: Joe Copley, Director—Partnerships, Seedooh; Adam J Francis, Founding Partner and Executive Creative Director, AJF GrowthOps; and Chiara Greyling, Product Marketing Specialist—New Zealand, JCDecaux.
“It was inspiring to see how all of the entries stepped beyond what I would think of as traditional use of Out of Home,” said Francis. “The winners showcased the unique strength of Outdoor in communicating big ideas, simply and effectively in concert with their environment.
The winners were:
Big, Bold, and Bright
Campaign: Get Brand New. Get it on eBay Advertiser: eBay
Creative agency: eBay, FEED
Media agency: MediaCom
Best Use of Multi-Format
Campaign: SATC—Intrastate (within SA) winter campaign
Advertiser: South Australian Tourism Commission Creative agency: TBWA
Media agency: Wavemaker SA
Printer: oOh! Creative Production
Best use of Digital
Campaign: Google Multi App Advertiser: Google
Creative agency: R/GA Media agency: PHD
Innovation in Out of Home
Campaign: Paco Rabanne Million X Pac Man Advertiser: Puig/Paco Rabanne
Creative agency: Puig/Paco Rabanne and JCDecaux Creative Solutions
Media agency: Starcom (NSW)
Printer: Grand Print Services
The OMA represents most of Australia's outdoor media display companies and media display asset owners.