Wide format printers Cactus Imaging and Grand Print Services have taken two of the five awards in the Outdoor Media Association’s (OMA) quarter two 2019 Creative Collection competition.
Cactus Imaging of Sydney, an oOh!media company, won an Honourable Mention in the Big, Bold and Bright section for its Rocketman movie billboards (above) for advertiser Paramount Pictures.
Grand Print Services, based at Kiama of the NSW south coast, won the Innovation in Out of Home category for its OOH work on Tourism North East’s Your Midweek lift campaign (below).
Launched in 2013, the Creative Collection celebrates “the big, bold, and audacious canvas that is Out of Home (OOH), and recognises exceptional campaigns each quarter,” says the OMA.
Digital OOH now represents 54% of total outdoor advertising revenue, a 42.7% increase from 2013.
“The evolving OOH landscape provides boundless opportunities for advertisers to connect with consumers in real-time, while at the same time, the flexibility of classic billboards has continued to deliver scale, reach and impact time and time again,” says the outdoor association. “The Creative Collection categories were revised this quarter to more accurately reflect this new environment and to better showcase the creative work that is being presented.”
The competition attracted 19 submissions from OMA members including: goa, JCDecaux, oOh!media, QMS Media, TorchMedia as well as media agency, Havas Media Australia. Guest judges included: Nicole Bardsley, Head of Brand, Westpac; Guy Futcher, Creative Director, M&C Saatchi; and Aaron Morton, Sales Director, TorchMedia.
The winners:
Big, Bold, and Bright - Winner
Advertiser: Nine Entertainment Co
Campaign title: LEGO Masters
Creative agency: Nine Entertainment Co and Immerse (Commute by oOh!)
Media agency: Nine Entertainment Co
Printer: N/A
OOH formats: Roadside – bus shelters, retail, cafe, office
Big, Bold, and Bright - Honourable Mention
Advertiser: Paramount Pictures
Campaign title: Rocketman
Creative agency: ASG-Worldwide and Paramount Pictures
Media agency: Wavemaker
Printer: Cactus Imaging
OOH formats: Roadside – large format static and digital, street furniture, transport
Innovation in Out of Home - Winner
Advertiser: Tourism North East
Campaign title: Your Midweek Lift
Creative agency: Andrew Hogg Design
Media agency: Cole Media
Printer: Grand Print Services
OOH formats: Transport – rail concourse
Best Use of Multi-Format - Winner
Advertiser: Paramount Pictures
Campaign title: Wonder Park
Creative agency: Paramount Pictures and oOh!media
Media agency: Wavemaker
OOH formats: Roadside – bus shelters, transport – rail concourse, street furniture, and retail
Best Use of Digital - Winner
Advertiser: Southern Cross Austereo
Campaign title: Now Playing
Creative agency: Southern Cross Austereo
Media agency: Wavemaker
Printer: N/A
OOH formats: Roadside – large format digital
