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Cactus Imaging and Grand Print win OOH awards

Wide format printers Cactus Imaging and Grand Print Services have taken two of the five awards in the Outdoor Media Association’s (OMA) quarter two 2019 Creative Collection competition.

rocketman

Cactus Imaging of Sydney, an oOh!media company, won an Honourable Mention in the Big, Bold and Bright section for its Rocketman movie billboards (above) for advertiser Paramount Pictures.

Grand Print Services, based at Kiama of the NSW south coast, won the Innovation in Out of Home category for its OOH work on Tourism North East’s Your Midweek lift campaign (below).

your midweek lift

Launched in 2013, the Creative Collection celebrates “the big, bold, and audacious canvas that is Out of Home (OOH), and recognises exceptional campaigns each quarter,” says the OMA.

Digital OOH now represents 54% of total outdoor advertising revenue, a 42.7% increase from 2013.

“The evolving OOH landscape provides boundless opportunities for advertisers to connect with consumers in real-time, while at the same time, the flexibility of classic billboards has continued to deliver scale, reach and impact time and time again,” says the outdoor association. “The Creative Collection categories were revised this quarter to more accurately reflect this new environment and to better showcase the creative work that is being presented.”

The competition attracted 19 submissions from OMA members including: goa, JCDecaux, oOh!media, QMS Media, TorchMedia as well as media agency, Havas Media Australia. Guest judges included: Nicole Bardsley, Head of Brand, Westpac; Guy Futcher, Creative Director, M&C Saatchi; and Aaron Morton, Sales Director, TorchMedia.

The winners:

Big, Bold, and Bright - Winner

ccq2 main

Advertiser: Nine Entertainment Co

Campaign title: LEGO Masters

Creative agency: Nine Entertainment Co and Immerse (Commute by oOh!)

Media agency: Nine Entertainment Co

Printer: N/A

OOH formats: Roadside – bus shelters, retail, cafe, office

 

Big, Bold, and Bright -  Honourable Mention

Advertiser: Paramount Pictures

Campaign title: Rocketman

Creative agency: ASG-Worldwide and Paramount Pictures

Media agency: Wavemaker

Printer: Cactus Imaging

OOH formats: Roadside – large format static and digital, street furniture, transport

 

Innovation in Out of Home - Winner

Advertiser: Tourism North East

Campaign title: Your Midweek Lift

Creative agency: Andrew Hogg Design

Media agency: Cole Media

Printer: Grand Print Services

OOH formats: Transport – rail concourse

 

Best Use of Multi-Format - Winner

Advertiser: Paramount Pictures

Campaign title: Wonder Park

Creative agency: Paramount Pictures and oOh!media

Media agency: Wavemaker

OOH formats: Roadside – bus shelters, transport – rail concourse, street furniture, and retail

 

Best Use of Digital - Winner

Advertiser: Southern Cross Austereo

Campaign title: Now Playing

Creative agency: Southern Cross Austereo

Media agency: Wavemaker

Printer: N/A

OOH formats: Roadside – large format digital