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Konica Minolta Australia to sell EFI software

California-based Electronics For Imaging (EFI) and Konica Minolta Australia have signed an agreement to bring EFI MarketDirect software to the Australian market, with the launch taking place this week at PrintEx. 

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 EFI MarketDirect integrates all aspects of print, email, web, mobile and social channels

The platform’s two advanced, cloud-based components, EFI MarketDirect Cross Media and MarketDirect StoreFront, give print and marketing service providers tools to ensure optimum productivity in multi-channel campaign management, web-to-print and online job procurement, says EFI. “The products also simplify the online interaction process between users and the print and marketing campaign clients they serve.

“MarketDirect Cross Media’s robust customer engagement platform gives users the ability to develop, distribute and track customer communications for loyalty programmes, offers, newsletters, surveys and communications rapidly and with ease. The software includes next-generation technologies to deliver comprehensive cross-media marketing applications for lead generation, new customer acquisition, prospecting and more.”

“We are pleased with our decision to add EFI’s MarketDirect solutions to our portfolio,” says Grant Thomas, product marketing manager, Konica Minolta Australia. “We are looking forward to demonstrating with our customers how they can build campaigns quickly and efficiently to drive more revenue, as well as compete with larger organisations who rely on more-complex solutions.”

EFI regional vice president of sales Rodd Harrison says: “This next-generation customer engagement platform in MarketDirect significantly expands what our customers can provide in marketing and communication services. From storyboarding and campaign design to visual automation, this is an elegantly simple tool for businesses looking to drive greater customer loyalty and deliver higher-value services to their client base.”

The agreement is an expansion of a longstanding partnership between EFI and Konica Minolta worldwide that includes development and distribution of EFI Fiery digital front ends and Fiery workflow software for use with Konica Minolta digital production printers and presses.

The software is available as a standalone application or alongside EFI MarketDirect StoreFront – a web-to-print solution that gives users the ability to plan, manage and execute print and cross-media marketing programmes.

Konica Minolta will be exhibiting EFI MarketDirect on the Konica Minolta stand (#D37) at PrintEx in Sydney, 13-16 August. For more information, visit www.efi.com