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Viral Advertising – real or imagined?

Without actually realising it, signage in the mid 1990’s was on the edge of something very new. It would, in this the 21st century, reconfigure the basic elements of mass advertising beyond what was ever imagined in those heady days of the 90’s.

Trust in business – plausible or unrealistic?

Trust, or lack of, has been in all the Australian news media in recent months. Mainly on a political level, and has been singly attributed to the large swing against the government in the recent Queensland election. Suffice to say, whether you follow politics or not, it is widely acknowledge by most pundits as being on the minds of voters on a Federal level too.

Answering a prayer

So often we get set in our ways;  going to the same old restaurants,  travelling the same route home, watching the same TV shows, drinking the same beer with friends, and we keep going back to the same vinyl products when we produce our signs.

A lesson learned from a traditional sign writer.

Recently I was met by a traditional sign writer that found it very hard to hide his contempt for me, and those like me, that practice the ‘digital new age’ concept of his traditional trade.

Expo Review

So, hands up those businesses that went to the Sydney sign show last week.

Paypal for businesses?

Being a small business is hard enough. Like most small businesses, we do whatever we can to encourage clients to pay their accounts in a convenient form.


I think it is fair to say that 2011 has started with one disaster after another.

Are you covered?

Recent events in Queensland will have far reaching effects on all sorts of industry. Ours is no exception.


Just when you thought it was a good idea to support a well known charity, you get scammed, again and again.