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Establishing a ‘green’ identity
By Mike Antoniak (Big Picture magazine USA)
Specialists in wide-format digital print have always enjoyed bragging rights to running businesses somewhat cleaner and greener than traditional print. The fact that digital allows printers to produce only what’s needed, in specific quantities, while eliminating waste and its environmental impact is what has made it the more environmentally friendly print technology. That’s certainly a good starting point for those who want to live up to current definitions of sustainability.