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Graphics Down Under
By Adrienne Palmer for Big Picture magazine
New opportunities in graphic applications may be right beneath your feet. Here, three shops show how floor graphics can maximise the space for your client's final products with interesting projects including a Metro station domination in D.C., a basketball court at Alcatraz and a newly renovated public park in Philadelphia.

The Big Wide Word: Marketing Tips for Wide-Format Shops
By Richard Romano for WhatTheyThink magazine (USA)
One of the challenges that a lot of traditional commercial printers have in making the transition to wide-format—either in part or in toto—is not in putting ink on a substrate, but in understanding how to sell wide-format, since it is a very different animal than small-format printing, and certainly different from traditional offset printing.

Do You Have the Follow-Through-Discipline --- to Self-Promote…?
By Sid Chadwick, Chadwick Consulting, Inc. American Printer magazine
“The battle of life in most cases is fought uphill, and to win it without a struggle is almost like winning without honor. If there were no difficulties, there would be no success; if there were nothing to struggle for, there would be nothing to be achieved….Difficulties may intimidate the weak, but they act only as a wholesome stimulus to men of resolution…”….Edmund Burke, Business Stories, Anecdotes and Humor,  Joe Griffin

Wide Format: Much More Than Just Print
By Steve Bennett, Vice President, US Central Region Sales, Esko (www.Signindustry.com, USA)
Typically, signs, direct mail and printed collateral contribute to exposure, motivation and recognition of needs toward a product. These lower-value tools contribute to 30 percent of the buying decision. But research has demonstrated that 70 percent of purchasing decisions are made at the point of purchase.

Challenges In Sizing the Sign and Display Market
By Richard Romano for WhatTheyThink magazine USA
How big is the wide-format market? That’s not an easy question to answer, since companies that produce wide-format graphics, and even the subset generally classified as “sign and display,” are not easy to track and quantify. The situation was best expressed by Dr. Joe Webb last year: “the wide-format market is like Florida. Everyone is from somewhere else.” Strategies for Management determined largely where those somewheres were, and the largest original sources were:

inked
by Vince Cahill, Big Picture magazine USA
How European Union regulations are driving ink reformulations across the globe and what you can expect from new LED UV-cure and latex products

Italian web enterprise opens print market
By Graphic Display Community magazine (Europe)

Through belief and raw determination, one Italian print service provider has used a bold online model to win significant volumes of business throughout Europe.
Today pixart.it has the financial stability, hardware investment and experience to exploit the benefits of digital print technology on a huge scale. Graphic Display Community visited Marghera, near Venice, to find out more.

Make it POP

By Mike Antoniak - Big Picture magazine (USA)

Large format's advances have led to a growing impact at points of purchase

 

10 Low cost marketing vehicles to try
By Patrick Whelan, Ameican Printer USA
As you peruse the following 10 marketing suggestions, you’ll find they are fairly easy to implement. But one caveat—don’t underestimate no. 10. You can’t just wing it and hope your sales improve.

Thomas Valjak talks about HP's plans for PageWide technology
Large Format Review magazine (UK)
In June 2014, HP announced it would ‘disrupt’ the US$1.3 billion production print market – previously dominated by monochrome light-emitting diode (LED) printers – with its PageWide technology; its existing small format inkjet-based PageWide Technology would be...

Laminating Problems and Solutions: Let the Application Be Your Guide
American Printer magazine  
My buddy Steve Johnson at Copresco recently installed a Protopic III-540 laminating system at his Chicago area digital printing plant.“The lamination process enhances the aesthetics and adds value to printed pieces by giving the impression of higher quality and importance,” Johnson.“The new system increases our laminated book-cover capacity and provides better control and faster turnaround of clients’ projects.”

Wide Format Printing Technology and Trends for 2015
By Sophia Moore, American Printer magazine
Over the past few years, consumers have been treated to a fast paced innovation in the world of digital printing. This has seen an introduction of some of the best technologies aimed at meeting varying consumer needs this helping in business growth and satisfaction.

Planes, Trains & Automobiles
By Mike Antoniak and Jake Widman, Big Picture magazine USA

Tips on working with high-profile clients, special considerations for aviation, logistics of on-site installations, and the payoff of philanthropic work

Marketing Ideas for Printers
By Patrick Whelan, GC World Biz (USA)
With many printing companies continuing to cut back on sales and marketing efforts, closing, merging, downsizing, etc, there’s a tremendous opportunity for companies to win new business and build loyalty with existing clients. But you have to be positioned to take advantage.

Managing colour in a wide format workflow
By Paul Sherfield The Missing Horse Consultancy Ltd UK
Colour accuracy, consistency and appearance are becoming an increasing requirement for all areas of printed products. The wide format market cannot stand apart from this issue.

Seaming Vinyl Banners: To Stitch or Not to Stitch?
Bu Jennifer LeClaire - SignIndustry.com magazine USA
Double-lock stitching increases the durability and improves the appearance of the banner. It is just the most time consuming method. Find out when the time investment is worth the durability payoff.

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