Two Brisbane print companies, Direct Impact Media and IPG Connect are merging, becoming IPG Marketing Solutions.
The new company is owned by a subsidiary of Domino’s Pizza Enterprises, and will combine capabilities across offset printing, digital printing, logistics and digital marketing.
A spokesperson from IPG Marketing solutions says, “IPG Marketing solutions will have a full suite of product offerings, including offset and digital printing, online print management, direct mail, logistics, design and digital solutions. IPG Marketing Solutions has clients across multiple industries, and will be well placed to provide a broader product offering to existing and new clients.”
The spokespersons said the merger was a logical step as both companies have been working together for years sharing skills and specialties that complement each other’s work.
The newly formed company will be relocating to Brendale in north Brisbane.
The spokesperson says the company is currently evaluating the team roles, and says ultimately it believes this move positions them well to provide additional opportunities for existing team members.
Domino’s has no current plans of acquiring any other companies at the moment, but will not rule anything out.
“We believe this strategic move will allow us to build a multi-capability business, which will meet the needs of our clients,” he says.
Direct Media was previously a division of Domino’s Pizza Enterprises.
According to Domino’s IPG Marketing Solutions will continue to work with clients including Domino’s, Lite’n’Easy, the Mater Hospital, Mantra Hotel and Queensland Reds Rugby to name a few.
IPG Marketing Solutions