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TOPIC: Internet

Internet 9 years 7 months ago #17

  • Madiba
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I am interested in finding out the numbers of screen printers and sign people who are not online yet. In today's modern business environment you would think that ALL business people would be 'online'. Maybe some of the baby boomers are nervous of this new medium, or maybe it's just complacency.
I would like to invite opinions from readers as to why they think screen and sign people are not online.

Re:Internet 9 years 6 months ago #18

  • H2O
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I am not sure, but certainly there seems to be a quite a large percentage of our industry that has not caught onto to the power of the internet as an information tool as well as a marketing tool

I would also be interested to hear some comments on this subject.

H2O

Re:Internet 9 years 6 months ago #19

  • sec-w.com
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As a supplier to the industry we have invested heavily into online promotion and sales of our products and services and have become extremely experienced. I think I may be able to help on this topic.

It has been a slow and costly experience but there has been a very definite return on our investment.
I remember when we launched our first online store www.shop.cielab.com.au i wasn't sure if it wold only be a portal for existing customers to deal with us in an online way, but then we started to receive orders from new customers, and our online presence has grown from there.
One thing i would say is that the supplier presence online is extremely poor and this has made it easy for us to do it well and become very strong, both with online turnover and Google presence. In addition to the cielab colourshop, we now also have a www.consumables.com.au online store for print consumables, and a forum devoted to colour management and print or rip related topics.

I would recommend to any printers that they get a good web presence, but would suggest that you don't do the same old static pages. The online experience has changed since that was acceptable and since "Web 2.0" and web technology improvements I believe that a website needs to interact with the person viewing it somehow.
We have been migrating everything we do online to dynamic changing website structures and the result is that each time you come one of our online stores or our forums site they will never be the same each time you go back.

The other suggestion I can offer is that you offer something to the reader. when we launched the original cielab website it all took off because we listed hard to find information on colour management in a free and easy navigate format. I still get tens of thousands hits on those pages from all over the world every month and for almost 2 years we were in the top 5 displayed results for the keyword "cielab" in a worldwide search (Google have just changed their process and we are now in 20th place but we will again re-optimise to increase our presence with this change).
Don\'t guess when it comes to colour - get good colour guaranteed with with cielab
free online colour management and accuracy forum at:
http://forums.cielab.com.au/

Re:Internet 9 years 4 months ago #266

  • Guru
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print businesses believe marketing with the internet is some kind of trend that will fizzle out.
If you believe that then what are you doing in large format. This is one of the newest markets in the world and its one with the most growth just like the internet.

From my experience and support with most print and signage businesses if you provide online support and access to your business such as quotes, upload of files you are you are producing large volumes of work.

If you go the extra and allow clients to monitor there job travel through the production process. You are generally leading the industry. It sounds gimmicky but clients love it they feel as if they are in touch and in control.

Re:Internet 9 years 4 months ago #267

  • Guru
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There is another evolution that has yet to take off and I don't understand why.
If you make a standard product ie football shirts and all that is add is a number a size and a name.
]Why not use flash. Flash is the only vector application useful for print over the web so as long as you keep your art to vector you could automate the whole production process

Example;
- Client logs on with credit card, designs there shirt online hits submit;
- File is dumped onto the rip(printer);
- Email is sent to accounts for billing.

No interaction from designer or prepress.

Re:Internet 9 years 4 months ago #268

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The biggest problem that I have with Flash or similar is that some mobile browsers do not support it (e.g. some mobile phones or iPhones and we do see a percentage of people accessing our sites within this format).

The other problem that I have with flash is that Google does not correctly link find or text browse flash as far as I am aware - this means that if you create your site in flash you may be missing out on critical Google links.

We at this stage have stayed with PHP scripting and can in this format achieve a lot of similar affects to Flash, and yet keep the benefits of traditional web. An example of Flash similar affect on our site that has been programmed with PHP is the menu bar on our home index page:
http://cielab.com.au/

An additional problem with flash is that an impatient user may not wait for complex flash on a site to load, and I personally believe that the into style movies on sites of past years have made people fast to click away from a flash site.

Everything has it's place online and I'm not excluding flash, but I would say that my preference is not for an exclusively developed flash site as I believe that you will definitely loose hits.

Another trend internationally these days is for a Mash-up site, pulling content from other sites and mashing it into a new format.
Don\'t guess when it comes to colour - get good colour guaranteed with with cielab
free online colour management and accuracy forum at:
http://forums.cielab.com.au/

Re:Internet 9 years 4 months ago #271

  • Guru
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Excellent point with php I should have been a little clearer in what I was describing. When using any thing database related always use php.

But when you tie in print and I mean graphic artwork to go onto a large format machine or digital machine to create a finished product. Flash well give you an automated workflow driven by your client.

When doing this you need to create a functional site using the correct methods like php just as cielab explained. You would only want the one flash component to create the finished printable product, I have experienced unsavory results using only code (could be badly done??) due to the rips capability plus alot of workflow issues from a design point.

I am currently working on making books where the cover changes based on the customer design. The content of the book is uploaded via an online order form into a database. The cover is automatically printed and an indesign document is populated with the database information uploaded by the user simple datamerge. Imagine a disney book filled in with your kids name, favorite food, pet, best friends name etc

this is entirely php and flash driven.

Re:Internet 8 years 7 months ago #1927

  • expatriate
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Madiba, With respect to all comments made by Cielab and Guru and the others which include useful info, I guess they are not an answer to your question. I believe the digital printers are more computer literate as it is a part of their job. On the other hand most of screen printers still see digital as a threat to their business and they resist against technology, digital, computer and the internet...if there would be a specific forum for screen printers they may probably share their knowledge and experience but they might be a few of them like you and me also interested into digital and following up the digital news in this website.

Re:Internet 8 years 7 months ago #1936

  • Enduser
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I know they are limited in what they offer, but to see the Web used very well by an online business, have a look at Vistaprint.

www.vistaprint.com.au
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