HP expands Scitex and Designjet channel in New Zealand
Tuesday, 27 April 2010 16:10
HP has announced its expansion in the New Zealand market with the appointment of commercial signage channel partner, Jenrite.
Shane Lucas, Director HP Graphic Arts South Pacific said the addition of Jenrite was a direct reflection of the company’s continued commitment in New Zealand. “I welcome Jenrite to the HP channel, a decision that further
Steven Kemp of Jenrite
supports HP’s commitment to providing the most comprehensive range of solutions and services for our New Zealand customers.”
Prior to the appointment of Jenrite, Digital Vision was the sole channel partner in New Zealand for HP Scitex industrial and commercial products and shared with Jenrite the HP Designjet range including the HP Designjet printers with HP Latex Ink Technology.
Lucas said, “Our long-term relationship continues with Digital Vision who will maintain focus in the industrial and commercial signage markets with its portfolio of HP Scitex and HP Designjet products. Jenrite will concentrate on the commercial graphic and signage sector where it has a solid national presence”.
Recognised as the experts in laminating for the past 20 years New Zealand owned Jenrite expanded into the large format digital print market in 2004 providing a range of solutions and consumables to its commercial customer base.
Jenrite director Steven Kemp said the inclusion of the HP Scitex and HP Designjet commercial products would expand the company’s offering enabling Jenrite “to capitalise on our success with the new HP Designjet L25500 latex inks printer and allow a return to the flatbed market”.
Lucas said, “Jenrite’s appointment together with Digital Vision strengthens our channel presence in the New Zealand market and expands the product portfolio our channel partners can offer to their customers maintaining HP’s position as the only end-to-end digital printing solutions provider in the market”.
